You only get points for winning in real life.
“Many think ‘winning social media’ automatically means they are winning in real life.
It doesn’t.
In fact, many times it’s the exact opposite, but their social media ‘success’ is what clouds them from reality.
If you’re going to be a real cowboy, you better have the cattle.”
-Ray Zingler on Twitter
Social Media is a neat tool.
Notice I use the word “tool” and not the phrase “real life.”
While you have the opportunity to share “the real stuff” many don’t and share the highlights in hopes of getting people to believe that their highlights are their real lives, when they 100% know they are not.
The fragile ego is what drives the desire to try to show what and who you’re really not. This is done for selfish reasons ranging from perceived credibility to social clout and everywhere in between.
It’s a shame because again, while social media is a neat tool, winning on it’s scoreboard does not always translate to winning on real life’s scoreboard.
In fact, there are more people who look like they’re winning on social media who are actually getting their asses kicked in real life than you could shake a stick at, but they’ve just got you fooled with deception from dopamine inducing reels and posts they spend the majority of their time on creating.
The only way social media has real value is if it used in a constructive way to help you win in real life.
I’ll say that again, the only way social media has real value is if it is used in a constructive way to help you win in real life.
What good is 50k followers and a sponsorship (“brand ambassador” who gets micro discounts on select products) do if you don’t know how to network and solve people’s problems in real life?
I’ll tell you, there is absolutely no good in it, outside of the stroking of the ego, which actually further contributes to its fragility, even further removing you from what it takes to be successful in real life.
Would you rather have 100k followers who are double tapping your posts making you “feel good” for a short time?
Or 2k followers, but actually have the skillsets to solve people’s problems in real life?
Remember, the marketplace rewards us in direct correlation with the complexity of and volume of consumer problems we solve.
There are no points for Instagram followers.
A dude wearing a cowboy hat with no cattle to work aint no cowboy. He’s an imposter.
Play to win the real game.
