Which, in turn, supports you and the community in which you live.
“Top 5 ways to support small business:
Buy their product/service at full price.
Leave them a review.
Reccomend them to others.
Engage with their social media.
Refrain from negativity.
When you support them, you’re supporting the community in which you live.”
-Ray Zingler on X
Small business is only “small” in the perceptions of outsiders.
For those who own small businesses, they know and feel how large the responsibility is 24 hours a day, 365 days per year.
In a lot of ways, small business is just like big business, with infinitely higher quality.
Go to a local steakhouse and go to Longhorn. Tell me which one is better.
Go to a local mechanic or drop your rig off at the dealer. Tell me where you receive better service.
Go hire a personal trainer at a big box gym (who is actively looking to enter a different field as 80% of personal trainers in box gyms fail/leave the industry in <2 years) or hire a personal trainer at a locally owned gym, one who pays for the floor and doors he or she operates in. Tell me who cares about you, your well-being, and your results more.
Supporting small business not only helps others in your community, it helps YOU because it elevates the quality of the community in which you live.
Here are 5 easy ways you can support small business:
1) Buy their product or service at full price. You know, just like you do at the grocery store, target, or department stores. Trust that most small businesses aren’t “price gouging” the higher prices are most typically a reflection of higher quality.
2) Leave them a review. It literally takes 2 seconds and it’s free. Reviews are one of the easiest way to help small businesses gain traction.
3) Recommend them to others. How easy is it to tell a friend of family member at a gathering about a quality experience you had at a local business? And then what if they share it with their friends and family? Snowball affect 101.
4) Engage with their social media. You’ll like the celebrity’s (who doesn’t care about you) post. You’ll share the score of your favorite team’s (you don’t play for) game. Do the same for a local business who actually cares about you and exists to SERVE you.
5) Refrain from negativity. It’s easy to talk shit on a local business, because, well it’s relatable and local. Refrain from the negativity, it does neither you nor them any good.
