Most are playing checkers, however the real ones know the game is chess.
“His confidence > his squat max.
Her self-image > her broad jump.
Identity off the field > identity on it.
If you only care about random drills you can get off google, go to that place down the road.
If you’re looking for someone focused on enhancing their life expierence, come on.”
-Ray Zingler on X
Like any game, there are levels.
You have the bros who don’t put in much effort at all and leverage unknowing adults to sell them drills that don’t work on a surface they didn’t pay for.
And then you have the volume model guys who operate on thin margins and have to offer cut rate “custom” training to fund their overhead and luxury car payments.
But don’t worry, both those guys will have the latest and greatest off brand cameramen shooting all their training just to ensure you think they’re awesome when you see their eyewash training videos on Instagram.
And then you got the real guys.
The guys who are few and far between.
Not only do they know what they’re doing from a quality training front.
They understand the bigger game.
The real ones know it’s not about the exercises, sets & reps, squat maxes or 40 times.
It’s not about taking a photo with that pro athlete you trained one time (watched be elite for free).
It’s about Ben’s & Jessica’s.
The training is critically important and the main thing in business must remain the main thing, but the real ones are playing the whole game.
They are getting into the weeds with the kids.
Becoming real role models. Real resources. Real mentors.
Folks who don’t just “care” when it’s convenient or looks good to care.
I’m talking the guys who are wide ass open, full blown obsessed with being strategic difference makers 8 hours a day on Christmas when nobody is watching.
I’m talking coaches who are making ultra-calculated, rich investments into kids lives when the return value wouldn’t be there in 3 lifetimes.
Those are the guys who change the trajectory and quality of existences.
If you’re looking for random clout-based drills that do nothing, go on down to that spot down the road.
If you’re looking for a coach hell bent on serving scientifically proven, 360-degree global mentorship and development of your kids..
Come on, now.
We are ferociously working meticulously on being the best we can be for them 365 days a year.
You won’t find people who do what we do at the level of quality and consistency we do it at, everyday.
They can’t do it.
