Small businesses enrich your community in ways big box could never dream of.
“In a world that values it increasingly less..
Remember, small business is still the lifeblood of your community.
Amazon ain’t sponsoring your kids ball team.
Support local small business.
When you do, you enrich your community in ways you don’t initially comprehend.”
-Ray Zingler on X
Do you know how hard it is to make it in small business?
20% fail in their first year.
30% in year two.
50% by year 5.
And then if you make it past year 5, rest assured that over 70% will have failed by year 10. (Pet LT.)
And despite these failures people still toe the line, incur immense volumes of risk, and put their families through chaos and turmoil, all with the goal of better serving you and your community.
Business as Phil Knight said during his early days at Nike, is “War without Bullets.”
And I’m obviously not complaining about it because entrepreneurship is a choice. I’m simply telling it like it is.
What people don’t understand is that small business is the lifeblood of your community as 99.9% of American Businesses are small businesses and nearly half of the US Workforce is employed by small business. (Per Forbes).
We all know the old saying, “When you buy from a small business, you’re not helping a CEO by a 3rd vacation home. You are helping a little girl get dance lessons, a little boy get his team jersey, a mom put food on the table, and a dad pay a mortgage.”
But small business is much deeper than that.
When you support small business, you’re supporting and literally voting for (people vote with their dollars) a higher quality community.
You’re getting higher quality resources in your town with a level of care & service provided that big box couldn’t touch with a 10’ pole.
Because when currency circulates within your own community, where do you think it goes back to?
I’ve been in business a lot of years. I with joy, jump and sprint at the opportunity to donate and sponsor any and everything that I can.
Every team. Every club. Every individual. Local events. You name it, I’m in. And you know what I never see on any of these sponsor boards? An Amazon sign. (No, I don’t hate Amazon.)
Give small business a shot. They may be a dollar more, but the quality is often 10x.
If you can’t support with your dollars..
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It’s far more valuable to help small business in the algo than it is to double tap random trashy posts.
