We’re not selling squats & hurdle hops. We’re selling highly intentional, multi-layered mental & physical growth that compounds forever.
“Amateurs are selling training.
They pump in a hype video to gas you up for some short lived clout.
Pros are selling coaching.
While training is part of it, Pros are intentional & focused on enhancing your life experience with diverse layers of value that compound forever.”
-Ray Zingler on X
I get inquiries in regards to our training services every day.
And while no two inquiries are alike, doing this for so long, I am often able to predict whether we will be a good mutual fit for each other fairly quickly.
If the inquiry is rather bland and the first thing they bring up is in reference to “cost” I will still take the same amount of thoughtfulness and calculated time to professionally respond to their inquiry. I will even offer a complimentary phone call to discuss the in’s and outs of our programs to ensure they have all their questions answered before inviting them in for a completely free trial.
But oftentimes these types of inquires don’t usually convert. And it’s not because these people are inherently bad people. Not even close. They are simply looking for surface level value and we are offering depth focused quality.
They are in the market to buy what we don’t offer, and that’s okay.
On the other hand, when I get an inquiry from someone who is looking for solutions, usually the last thing they bring up are “costs” because they view our services as an investment instead of an expense.
With these types of people, I eventually share our prices (which, I can promise you, the value we offer exceeds the price of any of our programs) and I’ll get something along the lines of, “Sound’s great!” or “That’s super reasonable, thanks!”
I’m not coming from a place that insinuates money isn’t important and that we shouldn’t pay attention to our finances and budgets. The point I’m making has nothing to do with what tax bracket someone is in or socioeconomic status, either. Rich people are some of the cheapest I’ve ever come across.
The point I am making is some view what I and people like me offer as an expense and others view it as an investment.
And those who view it as an investment get a return on their investment that far exceeds the “cost”.
It’s these people who come to find out that we at Zingler Strength aren’t even playing the same game as the budget trainers down the road.
We’re not selling squats & hurdle hops.
We’re selling multi-layered mental and physical growth that compounds forever.
And you can’t even put a price tag on that, either.
