Pros know the game is depth.
“Don’t try to be all things to all people.
Be who you are and work tirelessly at your craft.
The goal is to do what you do better than anybody else.
‘Nothing can afdd more power to your life than concentrating all your energies on a limited set of targets.’ -Nido Qubein”
-Ray Zingler on X
Recently, Alex Hormozi (a monster success story) posted on X:
“ ‘Diversification is a lack of conviction.’ -Bill Ackman
The rich get richer by finding one thing they understand better than other people and do as much of that thing as they possibly can.
Diversification is for the faint of heart.
One thing. All in.”
How many people do you know that dabble in a little this, they do a little bit of that, and then seasonally, they’ll even take on some of that over there.
What they are effectively saying when they do this is:
“I am not competent or skilled enough in one thing, so I will try my hand in a plethora of things.”
Usually none of which work because people lack not desire, but effective work ethics and bandwidth.
Instead of digging a deeper well, they simply try to cast a bigger net.
It happens in my industry every day.
Meet “Gym Owner Jimmy”.
Instead of focusing solely on maximizing his effectiveness as a gym owner, here’s the rabbit hole he goes down.
Nutritionist (no you’re not, bro), Podcaster, Author, Supplement Brand Creator, Equipment inventor (branding equipment, usually shitty, that already exists, like bands or cones) and so on and so fourth.
These guys ride the temporary Instagram algorithm high and think they are better than they really are and then BOOM life smacks them in face.
And they fail.
Let’s back up and call gym owner Jimmy, who has now failed miserably, a great gym owner for a second, we’ll even call him one of the best.
As soon as he steps into the realm of nutrition, podcasting, authoring, supplements, and equipment manufacturing where do you think he goes in the rankings?
He plummets to the very bottom.
So now the energy he had to be what he was “great” at is now spread across a variety of platforms he knows nothing about.
While I’m not hating on the hustle and do believe in diversification when it comes to investment portfolios, the key to success is understanding who you are, what you do well, and then working tirelessly, every single day to be better than anybody else at that one thing.
The game isn’t about width.
The game is depth.
