As a result, they mistake the actual investments for expenses and (the kids) end up losing twice.
“The #1 problem in the youth sports industry is that the consumer mistakes perceived investments for what are actually hidden expenses.
Then, they misunderstand quality investments & perceive them to be expenses.
And we wonder why our kids aren’t maximizing their potential.”
-Ray Zingler on Twitter
Youth Sports have been monopolized by greedy adults who leverage children and their families by preying upon their fear of missing out and/or the false notion of them being left behind.
You want me to rephrase that in a nicer way? Okay, will do.
Youth Sports have been monopolized by greedy adults who leverage children and their families by preying upon their fear of missing out and/or the false notion of them being left behind.
There you go.
These organization owners, showcase directors, “talent evaluators” and coaches (who are many) don’t care about your child’s long-term development, even if they have it written in their mission statement on their fancy website (that remember, you pay for).
See what these guys do is exploit the fact that you love your children and will do “whatever it takes for your kid to experience success.”
Don’t get me wrong, I love, appreciate, and respect your willingness to pour into your kid(s), but sadly, to no fault of your own, your perceptions of “whatever it takes” are being misled by financially motivated adults in the youth sports industry who are excitedly preying upon your naiveté.
These snake oil salesman are leading you to believe these extra showcases, camps, & tournaments are INVESTMENTS, when in reality they are resource depriving EXPENSES.
But that’s exactly why their tactics work so effortlessly, the average American doesn’t know the difference between an investment and an expense, as fundamental as the concepts are. Even if they do, the second these guys use your children’s future/potential as “bait”, all rational thinking goes out the window.
As a parent, you probably find yourself questioning, “Is this worth it?” “Is this actually necessary?” and while your intuition is 100% correct, you don’t act on it because “everybody else is doing it.” (But then you’ll turn around and try to teach your kid’s to “not follow the crowd. #Leadership #BlazeYourOwnTrail.)
Worse off than the manipulation that is misleading parents to expense MORE specific sport related activity, it’s causing them to view the actual performance inducing INVESTMENTS as expenses.
“How is strength training going to help him in baseball? That doesn’t look like baseball.”
Parents, we have to dig deeper. We have to question the status quo, if we don’t, our kid’s will continue to run around on untapped potential.
