It’s as much about empowering parents and freeing up their bandwidth than anything else.
“I do remote training for youth athletes all over the country.
The parents who buy the product are the ones who probably need it the least, but value doing things the right way, the most.
They could do it themselves, but they know the value is in the details.”
-Ray Zingler on X
One of the sects of my business that I was never really fond of initially was the online or virtual training side.
It wasn’t that I was against helping people from afar, it was just that I felt the idea to be very impersonal, comparatively to our brick-and-mortar operation.
But over the last several years, I have really grown to love it for a variety of reasons.
Obviously getting to help young athletes across the country is the biggest plus, but it has also connected me with some solid people that without this “strength thing” I’d never have the opportunity to meet and build relationships with. To put a cherry on top it is proof that my daily efforts to positively impact youth and their development is not in vain.
I regularly speak with moms and dads all over the country about youth training and a common theme I see amongst damn near all of them, is that they “get it”.
These are people who believe in the fundamentals, aren’t drinking the Kool-aid, have played sports themselves, and ARE familiar with the weight room and it’s benefits.
I finish up these initial calls and sometimes will even tell them, “you don’t need me, you’ve got it damn near figured out.”
Only to be told that they do need me because, being “pretty close to having it down” isn’t enough for the people who want to leave no stone unturned in doing things the right way.
What I find funny is that those who need performance specialists the most (the vast majority of people) undervalue the very concept and think their kids consuming social media workouts and trying to perform them at the local fitness center is “fine”. But again, I am comparing apples to car parts here.
The people who are more than capable of putting together a plan for their kids are often the ones who want to invest in ensuring they get it right.
Not only does this take the thinking/planning out of it for the parents, it allows them to focus on spending quality time being mom or dad when training their young athletes.
Those who invest in professionals typically get the highest returns.
This is true for youth training and just about everything else.
