Support them and watch the quality of your community and consequently your life improve.
“Buy from amazon.
Buy from the big box.
Buy from the globo gym.
But just remember, it’s the people who’s first and last names you know in your own hometown who are sponsoring your kids’ ball teams.
Buy Small.
Buy Community.
Buy Family-Owned.”
-Ray Zingler on Twitter
I’m not going to sit here and tell you I don’t have and enjoy Amazon Prime.
I’m not going act like I don’t go into the big box store (when I have to) to pick-up an item or two.
And yeah, I go to Whole Foods.
But I’ll also tell you what I do, do too.
I’ll go painstakingly out of my way to “over pay” for a small business’s goods or service and I’ll do it with a smile on my face that will cramp my damn jaw.
I do this because not only do I know what it takes to make it as a SBO in a country that is working tirelessly to destroy small business, I do it because of the quality associated with a purpose driven business.
Small business, whether you know it or not, still makes up the fabric of our country with nearly half of our work force employed by small businesses.
Though completely asinine to me, I’ve come to understand there are many people out there who don’t support small business for two main reasons:
1. They don’t understand the importance to their local (micro) and global (macro) economies.
2. They have a hard time supporting their neighbors in their own back yards because they are jealous of their entrepreneurial drive.
The fact that Susan is willing to put it all on the line, is just too much to bare for your ego, so you stick it to her by sticking to the plastic, commercialized, undifferentiated goods and services.
I’ll tell you why this is absolutely crazy to me.
When you support a small business, you’re quite literally improving your quality of life. You’re increasing the commerce in your own town by circulating dollars that will be recycled back into your local community by businesses who exist to make your life and your community a better place to live.
On top of that, who’s sponsoring your kids ball teams, clubs, social events, etc. year after year?
Is it Amazon? Wayfair?
Or is it that Local Restauranter? The Local Car Mechanic? The Local Electrician? That’s what I thought.
Support small business and they will support you and your community in ways you don’t have the ability to comprehend.
